In the hands of a master. To preserve its unique characteristics, Giorgio Armani decided to work with oud oil the same way he would approach a rich gold and silver brocade. 'With Oud Royal, I wanted to capture the spirit of Eastern alchemy by elevating oud wood — the precious symbol of the Orient itself' explains Mr. Armani. 'Treating it as a piece of jewellery is the only way to do justice to its magnificent richness.'